Marketing Manager, Direct Response Television
- locations
- USA Remote
- time type
- Full time
- posted on
- Posted 10 Days Ago
- job requisition id
- R3835
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Job Title: Marketing Manager, Direct Response Television
eHealth connects people with quality, affordable health insurance through a proprietary marketplace offering Medicare Advantage, Medicare Supplement, Medicare Part D prescription drug, individual, family, small business, and ancillary plans from 200 health insurance companies nationwide. We are seeking a marketing manager to support the growth of our direct response television program.
As the Direct Response Television Media Manager (client-side), you will oversee the planning, execution, optimization, and compliance of TV campaigns aimed at driving an immediate response. You will collaborate closely with the external media agency to manage buying strategies and work in tandem with creative development and production teams. You should have strong expertise in direct response TV, demonstrate effective collaboration with agency partners, and possess excellent analytical, organizational, and time management skills.
This role reports to the Senior Director of Consumer Demand Generation. The direct response television media manager can be based anywhere in the US.
Responsibilities:
- Develop a deep understanding of eHealth’s target audience and work with external agencies to craft media plans that maximize reach and response across the appropriate TV networks, time slots, and formats, including both linear and streaming platforms.
- Oversee the compliance process for the TV channel, ensuring all assets meet regulatory standards. Work closely with creative and production teams to hit target on-air dates, including creating detailed timelines to accommodate long lead times.
- Monitor daily campaign performance, collaborating with the agency to adjust media buys and optimize placements based on real-time data, ensuring timely resolution of the opportunities identified.
- Provide regular reports to senior leadership and other key stakeholders, outlining campaign performance and highlighting opportunities for improvement.
- Design and execute media tests structured to produce actionable insights that lead to improved ROI and enhanced effectiveness of future marketing initiatives.
- Work with the agency to conduct post-campaign analysis, identifying key learnings and refining future strategies.
- Create forecasts for future spending and sales targets based on historical trends and projected response patterns.
- Manage the 800# inventory, oversee assignment process, ensure smooth reporting integrations, and coordinate trafficking of tapes to television networks.
- Work closely with sales and other business partners to achieve target answer rates, particularly during high-viewership airings with large call volume spikes.
- Oversee and track spending accurately, managing media payments, including the timely processing of invoices and financial reports.
Qualifications:
- Bachelor’s degree in business administration, marketing, communications, or a related field.
- 8+ years of experience managing large, multi-million-dollar television media campaigns, with a strong preference for direct response television (DRTV) experience.
- Experience managing a media agency, ensuring smooth execution and optimization of media campaigns.
- Strong analytical skills especially relating to complex issues and analysis of varying factors.
- Hands-on experience with tableau or similar reporting tools preferred.
- Experienced in delivering concise presentations with influence, and reporting data analysis to various audiences.
- Excellent organizational and project management abilities.
- Comfortable working in a fast-paced, entrepreneurial environment and adapting to changing business, consumer, and regulatory needs.
- Excellent written and verbal communication skills.
- Experience working with cross-functional teams at all levels, with the ability to communicate technical information clearly to non-marketing audiences.
Who you are:
- Consumer Obsessed. You have strong audience empathy, with a passion for delivering compelling values that drives behavior change.
- Critical, Strategic Thinker. You sort through the clutter to define the best path forward. You’re a creative problem solver, who uses excellent judgment.
- Achiever. You’re motivated to drive results. You are highly accountable, anticipating future needs and willing to adapt to changing priorities.
- Analytical. You use data to uncover new insights, opportunities and make decisions.
- Doer. You roll up your sleeves, dig in and chart the course to advance solutions.
- Clear Communicator. You are clear, concise, candid and authentic. You lead and influence by crafting stories with a vision supported by rationale and data insights.
- Relationship Builder. You listen, partner and influence decision makers with a high degree of professionalism.
- Detail-oriented. You give undivided attention to your campaigns to catch any errors or mistakes before deployment.
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The base pay range reflects the anticipated pay range for this position. The actual base pay offered will depend on various factors including individual skills, experience, performance, qualifications, the department budget, and the location where work is performed. Base pay is one component of eHealth’s total rewards package, which also includes an annual performance bonus, plus an array of benefits designed to support employees’ personal and professional wellness. For more information on our total rewards offerings, please visit our career site.-
Base Pay Range -$109,100 - $136,300-
eHealth is an Equal Employment Opportunity employer. It is our policy to provide equal opportunity to all employees and applicants and to prohibit any discrimination because of race, color, religion, sex, national origin, age, marital status, sexual orientation, genetic information, disability, protected veteran status, or any other consideration made unlawful by applicable federal, state or local laws. The foundation of these policies is our commitment to treat everyone fairly and equally and to have a bias-free work environment.
About Us
Through our leading technology, far-reaching partnerships, consumer advocacy and industry expertise, we work tirelessly to be the online standard for finding, comparing and buying individual, family, small business and Medicare health insurance. Our customer care specialists and licensed agents are available to provide personalized assistance 24 hours a day, 7 days a week over the internet, telephone, email, fax or online chat.
When private insurance is not an option, we can connect people to public assistance programs to help them find the care they need. Anyone in need of access to health coverage has an ally in eHealth.
RECRUITMENT SCAMS
Please read an important notice on fraudulent recruitment communications.
Take care to avoid fraudulent communications purporting to be on behalf of eHealth.
Recent incidents have occurred involving organizations falsely claiming to recruit on behalf of eHealth. These organizations, purporting to either work for or be affiliated with eHealth, notify individuals that their qualifications were found suitable to work as an employee (local or expatriate) for eHealth and solicit the transfer of significant sums of money to pay for work permits, insurance policies, etc.
Please note that eHealth does not (nor do any of the organizations that recruit on our behalf) ever ask for money or payments from applicants at any point in the recruitment process. All individuals who are successful in gaining an offer of employment from eHealth, whether directly or indirectly, are always required to go through a formal recruitment process.
Please note that these communications are fraudulent. They do not originate from eHealth nor are they associated with eHealth’s recruitment process.
Noticeable points of such communications are that the communications come from non-eHealth e-mail addresses (e.g. from a yahoo.com address); the use of English is poor; and that money is requested at some stage.
We recommend that you do not respond to unsolicited business propositions and/or offers from people with whom you are unfamiliar. Do not disclose your personal or financial details to anyone you do not know. If you receive such proposals, we would advise you to contact your local police station and provide them with all information you may have from the senders (email addresses, phone/fax details, etc.).